New release
The Event Blueprint
Master the art of curation and commercial event strategy.
$8.99Hardcover & eBook · 268 pages
The definitive playbook from Ticketdotter CEO Tyrone McCalla. Learn the exact systems behind sold-out arenas, intimate brand activations and culture-defining experiences — from first idea to final curtain.
- Frameworks used to scale events to 50,000+ attendees
- Ticketing architecture that maximises revenue and trust
- Programming and curation that creates lasting community
- Real case breakdowns from global tours and galas
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30-day money-back guarantee
